I planned this card with a custom designed amulet attachment for the three year old princess. I worked closely with global sourcing and with Disney on the approval of the design in order to ensure the final product stayed within the licensor’s guidelines and AG’s costs to ensure profitability.
This end cap was featured at Target during Christmas and was part of an AG initiative to use vintage styled Disney art to appeal to the adult buyer.
This end cap was at Target during the holiday season. It featured a variety of vintage style wrapping papers, bags, and gift tags.
While working at American Greetings, I used Care Bears illustrated artwork that became the patches and patterns used on mass-produced products, such as children’s apparel, backpacks, and toys, which were sold in a wide range of retail stores. I designed each patch, pattern, and hand-lettered all the typographic elements myself, ensuring a cohesive, handcrafted look across product lines.
Party Goods design for Mass Retailers while working for American Greetings. Worked with style guide art and Illustrations to create plates, napkins, cups, etc.
Designed a dinner plate, a pack of three dessert plates, and a plastic divided washable plate for kids. I used style guide art and had final approval from Nickelodeon on the designs that were in various retailers.
